La-Z Boy Seats, an Upgraded Director’s Club, and More Await at the Modernized SM Cinema Fairview
by Jace Amodo, November 27, 2019 5:45pm
Collage by Dani Elevazo
As an avid cinema-goer, you prolly already know that SM Cinemas' Director's Club is a go-to for the premium cinema experience. But in its efforts to provide only the best for their loyal patrons, SM Cinemas went over and beyond and made the "special treatment" of said club available to all cinephiles.
At the North, inside the SM City Fairview, lies the brand new, hard-to-miss Cinemas, where, as the institution likes to put it, movies come alive. How so, you ask?
First of all: the upgraded seats. Say goodbye to regular cinema chairs with little to no comfort, and say hello to the Opus Glide seats. These seats are installed with your needs in mind: built-in cup holder, wider backrest, cushioned headrest, and smooth glide operation so you can adjust your seats at will without worrying about the sound it makes. Plus, the modern and sleek design adds to that VIP feel.
Theaters are now equipped with state-of-the-art RGB laser cinema projectors (Christie CP42LH, to be specific), which promises vivid, punchy colors, and swift frameshifts that don't compromise picture quality.
With the upgrade of the audio system into Dolby Surround Sound, cinema-goers can expect fully immersive dialogues, official soundtracks, musical scoring, and even sound effects. It's as if you're all wearing the same earphones, wherever you are seated.
SM City Fairview has these latest features inside a Large Screen Format Theater and five smaller yet more intimate cinemas. Of course, the Director's Club gets a makeover too, maintaining the superior label in the comfort and style department of the best cinema experience.
Sit on plush, fully reclining Verona chairs with not only lumbar support but also head-and-foot rests. It also has side tables, lighting, and charging ports as the club's way of showing extra TLC for its viewers. With a 50-seating capacity, you can also book the whole club for block screenings, seminars, and even surprise engagements!
The Director's Club also offers an in-cinema butler, with whom you can rely on anything you need (like extra food from Snack Time, SM Cinema's official food concessionaire) with a simple click of a button.
According to Ms. Ruby Ann Reyes, SM Cinema's Vice President for Marketing, the refurbishing of SM Fairview Cinemas is only the beginning. That said, we're crossing our fingers that they give a stylish makeover to other SM Supermalls branches soon, say SM Megamall or SM Aura. You’ll also be glad to know that movie tickets will still play around the 200php to 300php price range.
Vibrant motion pictures, reverberating surround sound, and the best cinema seats—they spared nothing to give you maximum comfort and the best cinema experience. What more can we ask except where's the popcorn? This is the new SM Cinema, where movies come alive. Book your tickets via www.smcinema.com or through the SM Cinema Mobile App.