Under the Radar

These Stickers Open Discussions

on Sustainable Tourism

by Jace Amodo, October 03, 2019 12:01pm

Art by Ahl Mirambel. Stickers courtesy of the Department of Tourism

Under the Radar

These Stickers Open Discussions on Sustainable Tourism

by Jace Amodo, October 03, 2019 12:01pm
Art by Ahl Mirambel. Stickers courtesy of the Department of Tourism
 

Set with its goal to promote sustainable tourism, the Department of Tourism (DOT) voiced out "Ayoko sa plastic" through a set of online stickers that can be used on Viber and Instagram.

The DOT took advantage of the fact that most Filipinos are now online, boosting awareness of their campaign through everyday expressions and pun-hit wonders. It does not only catch attention because of the cute illustrations, but also provoke discussions on environmentalism.

Among the stickers included are: "Pawikana babe," "Punong-puno na ako," "Leaf it alone," and "Fish be with you;" as well as everyday Filipino expressions like "Ingat" and "Apir." The sticker pack features animal species in the country, including the iconic Philippine eagle, the tarsier, and much more. 

The DOT aims to show that achieving sustainable tourism is as simple as respecting nature and maintaining the cleanliness of the surroundings and respecting cultures or following rules, among others.  

Through these stickers, the DOT hopes to start discussions on sustainability for the country's natural and cultural resources and show that simple acts of sharing these messages to friends or family will make a big difference and impact the future of the tourism industry.

Join the sustainable tourism campaign by downloading the free stickers online, available until October 26.


This article is created based on a press release by the Department of Tourism.

 

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