How This Young Stylist's 'Passion for Fashion' Led to a Styling Firm
by Sherry Tadeja, October 01, 2019 9:00am
Art by Dani Elevazo
The iconic Miranda Priestly once said, “You think this [fashion] has nothing to do with you?” If you share the same sentiment, you most probably view fashion as applicable only to those who can afford it. Regardless of the monetary value, fashion should be seen as a way to bring out and present our best selves—self-expression and empowerment in one. This is what young stylist Mika Cabrera wants Filipinos to know, and she’s starting with AUMA, the latest styling firm in the Metro.
After graduating from fashion school, Mika knew there’s more out there for her than designing clothes. She interned in a fashion publication where she learned the ins and outs of the fashion industry. Our young stylist went straight for what she truly wanted—a fashion styling firm. Hence, AUMA.
“AUMA's name origin is a very personal anecdote for me. My parents are a huge inspiration for that as well as someone I really loved.”
AUMA offers a wide variety of styling services. There’s Wardrobe Styling (editing and curating looks from existing wardrobe), Shopping Consultation and Wardrobe Sourcing, Personal Styling and Commercial Styling.
With means to be more than just posh styling firm, Mika made AUMA’s services affordable. They want to go beyond high-end brands or just dressing prominent personalities. AUMA aims to be Filipinos’ go-to in times of style “hopelessness.” They’re here to develop their client’s sense of style, not take away their personality or what their own wardrobe could handle.
Mika knows how the local fashion industry can be intimidating even if someone is keen on trying different trends. AUMA can bridge those differences, all the while helping out on discovering one’s personality through clothes.
Part of the AUMA experience is developing camaraderie with their clients. AUMA even created “Style Personas” to help clients determine what “personality” they most connect to.
There’s the Classic: elegant and timeless; Romantic: dreamy, flowy, ethereal dresses and pieces; Laid Back: hip and street style; and Creative: fun and quirky pieces. Mika believes people identifying to personas is the formula to bring out their hidden sense of style. If it doesn’t, then maybe AUMA’s affordable services (with access to sought-off local and international brands) can persuade.
AUMA is here to guide, edit, punctuate but never dictate. Let clothes be the last thing you worry about going to work or anywhere.