Under the Radar

"No Frost"? No Problem!:

Condura COOLturance Tahanan

by Inside Manila Team, June 14, 2019 10:45am

Art by Dani Elevazo

Under the Radar

"No Frost"? No Problem!: Condura COOLturance Tahanan

by Inside Manila Team, June 14, 2019 10:45am
Art by Dani Elevazo

Condura held its “Condura COOLturang Tahanan” at Manila House, BGC on Monday, May 29, 2019. Condura further expands into the “No Frost” refrigerator category unveiling five models: ULTIMA (multi-door and side-by-side models), MAXIMA, OPTIMA, and PRIMA.

The “No Frost” feature of the refrigerator ensures that the food is kept fresh and odor-free by limiting the formation of bacteria inside the refrigerator. This also keeps the interior and exterior well-maintained for worry-free living.

The Vice Chairman of Concepcion Durables, Inc., Renna Hechanova Angeles, welcomed the guests to the event and explained that the theme of the Condura COOLturang Tahanan is to provide solutions that would help keep the Filipino hospitality alive in every home. And as their tagline states, “The Filipino comes First”.

To highlight the features of the “No Frost” refrigerator, special guest Chef Rob Pengson discussed his roots and influences, the Filipino practices and stories he draws inspiration from when coming up with new food offerings and concepts, challenges encountered as a chef and entrepreneur, as well as his considerations when it comes to refrigeration and storage.

Filipinnovation at its Coolest

In a showcase of Real Condura Filipinnovation from Real Filipino Inspirations, CDI executives, namely, Chairman, Ton Concepcion, and CLS President, Harold Pernikar, Jr. further discussed the Condura mission and explained what Real Condura Filipinnovation is—innovative solutions stemming from Real Filipino Inspirations. That in every Condura product created, the needs of the Filipinos come to mind first and foremost.

CDI Chairman Ton Concepcion capped the session with a promise that their vision as a company would remain strong as ever as they move into a new era, staying true to the Condura principles of creating life-enhancing quality products with the Filipino family in mind.

Keeping the importance of Family and Getting Together this summer, the “No Frost” line serves to be a sleek and functional showpiece in any Filipino home. Chic and elegant in design, it harmonizes with its surroundings and elevates the atmosphere of both classic and modern kitchens.

As Condura opens a door to tomorrow, it does so with the intention of keeping on with the principles and values set by founder, Jose N. Concepcion, Sr., and carry out his vision for the Filipino people, innovating in the hopes that every Filipino may look ahead to a brighter, cooler future, made especially for them. Each of the five No Frost refrigerators caters to the specific needs each household may have while providing the best value, top-grade efficiency, and performance.

Genki Sushi is located at Ayala Malls the 30th, Bonifacio Stop Over, SM Aura Premier, SM Megamall, SM North EDSA, and UP Town Center. For more information, follow Genki Sushi Philippines on Facebook and Instagram.


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