Fashion

Go for Classics This

Summer With This Airy

Wardrobe Staple

by Jace Amodo, May 06, 2019 1:50pm

Art by Dani Elevazo

Fashion

Go for Classics This Summer With This Airy Wardrobe Staple

by Jace Amodo, May 06, 2019 1:50pm
Art by Dani Elevazo
 

No sane person wears tank tops during winter or an oxford shirt during summer; And because the Philippines is a tropical country, adapting the latter is straight up cray. It's function over fashion, though sometimes you could argue with that—thanks to Giordano.

A pioneer in quality casual wear in the Philippines' local retail scene since 1989, Giordano redefined fashion in the early '90s. Giordano marked their 30th year with a Summer Block Party on April 26, stepping into a new chapter of delivering classic staples—function-fashion combination through their latest linen collection.

Giordano Women's Cotton Frog Polo and Mid-Rise Linen Shorts (left) and Giordano Men's Printed Short Sleeve Shirt and Linen Shorts (right). Photo courtesy of Giordano Philippines

 

Why linen? In detail, linen is made of natural fiber, is three times as durable as silk, and is lighter and more breathable than cotton. In summary, it is the perfect fabric to opt for in the summer. Giordano's new linen pieces are blended with cotton for added comfort. They come in neutral tones and pastel hues so you don't only feel relaxed, you also look like it.

Aside from the linen garments, Giordano also extends its celebration by launching a new line of must-have denim jeans and staple khakis. All of which, even after the summer, can be worn all-year-round. So next time you're in search for a sunshine state of mind through timeless pieces, you know where to go.

Giordano Men's Cotton Jersey London Tee (left) and Giordano Women's Striped Cotton Tee and Mid-Rise Linen Shorts (right). Photo courtesy of Giordano Philippines

With a "fashion for all" mantra, the company fills the gap between generations—kids, Manillennials, seniors, everyone in between—towards a modern, laid-back lifestyle. Simplicity, comfort, and quality are three values Giordano have been known for, and it will continue to be. Their 30 years of service and experience is a testament to that.

 

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