This Global Campaign Aims to Make a Positive Change on The Statistics on Women
by Inside Manila Team, April 11, 2019 4:30pm
Art by Dani Elevazo
One simple solution to boosting economies around the world? Empowering women to earn for themselves. The fact that many women lack the resources to put up their dream business, how can we expect things to get better for all of us if about half (49.6%) of the world population isn't operating at their highest potential?
In a study among 15 countries commissioned by global beauty company Avon with input from Oxford Economics, 74% of Filipinas surveyed said they lacked the financial resources needed to kick-start a business, and 70% believe they’re likely to set up a business because they’re too busy looking after their families. It's a staggering statistic, and it comes with a challenge.
Aside from financial resources as a barrier, many women, especially in the Philippines, are limited by rigid gender roles. 79% of Filipinas believe that a woman's most important role is to take care of the home and family, while a whopping 91% of them believe that a man's most important role is to be the breadwinner of the family.
These traditional cultural beliefs place restrictions on women's time. A lot of women could be the business leaders of tomorrow—if they only had the right resources and opportunities.
With more than a few hurdles—economic or otherwise—coming between women and their highest potential, Avon launches Stand4Her, a global plan to improve the lives of 100 million women a year by advancing their earning potential and empowering them in every way possible.
Since 1886, Avon provides innovative, quality beauty products sold by a multi-million global network of independent Sales Representatives and supports women entrepreneurship.
“...nearly 80 percent of women believe beauty brands put too much pressure on them to be perfect; a fifth of women feel unsafe in their communities, and a third will experience physical or sexual violence during their lifetime.”
Under the Stand4Her plan, the Avon Academy will train 500,000 entrepreneurs every month and will aim to improve the working conditions of 250,000 women across Avon’s supply chain under the Avon’s Fair for her program. This goes hand-in-hand with Avon's Global Women's Employee Strategy which addresses the needs and aspirations of female employees. To ensure the sustainability of the progress, the Avon Foundation for Women Scholarship Program helps representatives and their families pursue their lifelong educational goals.
Avon's new brand strategy aims to help women lead safer, healthier lives with causes like The Avon Breast Cancer Promise, and The Avon Promise to help end Violence Against Women and Girls (VAWG) exist to educate and support them.
Avon is reigniting their strong sense of purpose and doubling down their efforts to support women and provide more meaningful and rewarding opportunities for their beauty entrepreneurs.
Learn more about Avon’s Stand4Her Campaign through this video:
Each meaningful cause in the Stand4Her initiative speaks to a struggle many women today face daily. With this landmark campaign, Avon wants to make sure that women and girls around the world are given the safety, representation, and opportunities they deserve.
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