The reason why you should stop taking Facebook quizzes

Louella Tangpuz, Trainee
PUBLISHED March 20, 2018 10:24 am | UPDATED March 20, 2018 04:40 pm
Photo by Loic Venance/AFP

(Inside Manila) Who’s your soul mate? Which actress do you look like? How successful are you going to be in the future?

You may have encountered the answers to these fun questions by taking a quiz on Facebook. But wait! What did you give up in exchange for a glimpse of your soul?

A Cambridge University psychology professor who developed a personality-prediction app reportedly passed along the personal data on 50 million Facebook users, 270,000 users of the app plus their network of friends to Cambridge Analytica, an advertising data firm once used by Donald Trump’s presidential campaign.

The New York Times reported that Facebook has suspended the account of Cambridge Analytica, the firm founded by Steve Bannon with the purpose of building “tools that could identify the personalities of American voters and influence their behavior,” according to the report.

Christopher Wylie, former employee of Cambridge Analytica, said in an interview on NBC’s Today show that the company sought to “explore mental vulnerabilities of people” by “creating a web of disinformation online so people start going down the rabbit hole of clicking on blogs, websites etc., that makes them think things are happening that may not be.”

Facebook users who can’t resist taking quizzes might be comforted to know that the social network’s third-party developers are now just subject to a stricter app-review process, according to Paul Grewal, Facebook’s deputy general counsel.

So, if a quiz asks you to log in, provide email or hand over personal info, it’s best not to proceed. To be extra careful, set up two-step authentication for better security.

If you’re a Facebook user who takes quizzes and uses third-party apps, you can check the kind of information the apps are collecting about you by going to Settings, and then click Apps.



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