MMFF 2017 exceeds box-office target, extends showing of films in select cinemas

Anne Marielle Eugenio
PUBLISHED January 8, 2018 03:57 pm

(Inside Manila) After the significantly low earnings last 2016, this year's Metro Manila Film Festival's (MMFF) exceeded its records and even set new records for the film fest's grosses.


In MMFF's Facebook post on Monday, January 8, they announced that they have exceeded the P1 billion target but haven't revealed the exact figures yet.



This is relatively higher compared to last year's film fest, which only earned P373.3 million between December 25, 2016 and January 3, 2017, the lowest gross since 2009.


Due to the outstanding performance of MMFF 2018, the committee and several theater operations have extended the screening of MMFF films.


"Acting on the clamor of the moviegoers (especially those who just came back from their Holiday vacation) and with utmost cooperation of theater operators, we have extended the showing of the MMFF films in select cinemas," a statement in MMFF's Facebook account read.



These cinemas include SM Cinemas, Ayala Malls Cinemas, Star Mall Cinemas, and Cinema 2000. Cinema 2000 in Eastwood, Shangri-La, Festival Mall, Commercentet, and Fora Tagaytay will even continue to honor MMFF season passes.


MMFF also extended their gratitude to the moviegoers who patronized the films and partook in the success of the festival.


This year's roster includes "All of You" starring Jennylyn Mercado and Derek Ramsay, the musical "Ang Larawan", comedy film "Deadma Walking", and Vic Sotto-starrer "Meant to Beh".


Completing the “Magic 8” are Coco Martin's directorial debut "Ang Panday", Paul Soriano's "Siargao", Vice Ganda-starrer "Gandarrapido: The Revengers Squad", and the Regal Films offer "Haunted Forest".

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