DTI unveils ‘Go Lokal! Flavors of the Philippines' at Shopwise Araneta

Anne Marielle Eugenio
PUBLISHED December 5, 2017 11:27 am | UPDATED December 5, 2017 11:46 am
DTI and Rustan's officials formally opening Go Lokal! at Shopwise Araneta

(Inside Manila) The Department of Trade and Industry continues to support the Micro, Small and Medium Enterprises (MSMEs) as it finds ways for them to showcase their products in a wider market.

Just last Monday, December 4, DTI officially launched the 'Go Lokal! Flavors of the Philippines', which features delicacies from various parts of the country, at Shopwise Araneta in Cubao.

DTI Secretary Ramon Lopez and Rustan's Supercenter Inc.'s CEO Irwin Lee were present at the event and formally opened Go Lokal! along with Rustan's and DTI officials at the aforementioned supermarket.

The DTI chief said that department is committed to helping the MSMEs, from developing up to marketing their products. However, the challenge of where to sell their products remains, leading the department to seek partnership to big companies.

"With partners like Shopwise and Rustan's group, we are giving them the opportunity for their products to be exposed, to be presented, showcase to the market, to the public in this area," Lopez said.

Meanwhile, Lee promises that in a bid to help the entrepreneurs, all Go Lokal! products to be presented is all free of charge. They will be all be displayed in all Shopwise stores and even its sister brand, Rustan's Supermarket.

"We are helping the MSMEs, we want to make sure that we help our fellow contrymen in their small businesses that they would have a space in supermarkets where they can have the public enjoy [their products]," he said.

Classic delicacies like pickled and dried mangoes, otap, pastillas, yema, and even new products like salted egg dulce de leche are now available in Shopwise supermarkets.

If you're ready to give them a go, do not hesitate to buy for you are helping your fellow countrymen grow their business.



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