Tech and Business

You can Plant Trees

Through Browsing via This

Search Engine

by Anne Marielle Eugenio, January 08, 2019 6:30pm

Ecosia

Tech and Business

You can Plant Trees Through Browsing via This Search Engine

by Anne Marielle Eugenio, January 08, 2019 6:30pm
 

In this era where we depend on the internet for almost everything—communication, shopping, answers—it’s no surprise that one of the largest search engines record about 3.5 billion searches per day worldwide. What if we tell you that a large number of queries could turn into something more, like a chance to create a real positive impact on the environment perhaps?

Ecosia, a Germany-based search engine company, allows you to "plant trees" every time you browse through their site. The company uses the money generated through search ads as income to plant trees worldwide. This advocacy would be really helpful, especially now that the earth is experiencing a serious case of deforestation and climate change.

The idea for the tree-planting search engine was created when its founder, Christian Kroll, went on a trip for inspiration on a business model with a positive social impact. He learned about reforestation and this inspired him to engage in forest preservation. Thus, Ecosia was born.

In case you're wondering, no, a single click won't finance a new tree. Ecosia earns 0.5 cents (about 3.00 PHP) per search. A tree costs about 22 cents (about 132.13 PHP) so it takes approximately 45 searches to plant one (22 cents divided by 0.5 cents).

Ecosia donates about 80% of its surplus revenue to local tree-planting organizations and programs in different countries. It supports programs in 15 nations: Peru, Brazil, Madagascar, Nicaragua, Haiti, Colombia, Spain, Morocco, Senegal, Burkina Faso, Ghana, Ethiopia, Uganda, Kenya, Tanzania, and Indonesia. (And hopefully the Philippines soon!)

If you're having a hard time believing this, the company is completely transparent with their finances. The latest financial report was on October 2018, showing that Ecosia spent 215,012 EUR for tree planting. That is 31% of their income and 81% of their surplus.

You can read more of Ecosia’s reports here.

To up the tree-planting game, Ecosia also founded an online shop that sells t-shirts, hoodies, and jumpers. 20 trees will be planted for every purchase of t-shirt and jumper, and 11 for every hoodie sold. Unfortunately for us, though, they do not offer shipping services to the Philippines. For now, let us stick with utilizing our searches to help the rest of the world through Ecosia website.

As of writing, Ecosia has planted over 46 million trees worldwide and this became possible because of the people who used it for queries. With that, let’s make our searches count. Make them powerful enough to spark change and create a better environment. Ecosia gives us the chance to do just that.

To start searching, go to https://www.ecosia.org/.

 

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