This Too Shall Pass: Rico Blanco Supports Frontliners Via New Music Video
by Inside Manila Team, May 19, 2020 5:55pm
Art by Ahl Mirambel
Difficult times can inspire artists. As for the legendary OPM icon Rico Blanco, our current situation became an inspiration to create a new solo single in four years called “This Too Shall Pass.”
He has just dropped its official music video. With various footage taken here and abroad, the visuals for “This Too Shall Pass” take a closer look at how the pandemic has brought the entire world to a standstill. Given the unprecedented uncertainty and challenges COVID-19 poses, the video doubles as a tribute to the unsung heroes who fight against an invisible enemy.
Intercut with scenes of the “new normal” from around the globe, it also depicts the alt-rock icon performing the song at the confines of his home: devoid of flashy production designs and envelope-pushing concepts, but framed with an underlying message of resilience and hope.
Apart from giving people hope, Rico Blanco used his new music video as an avenue to help our frontliners. To help fund the collective COVID-19 response in the Philippines, Rico Blanco is waiving his artist royalties for the music video of “This Too Shall Pass.” 100% of the net global proceeds will be donated to www.puhon.ph for the first 6 months of release.
Puhon means “hopefully” in Visayan. The site contains inspiring stories and messages of encouragement to people at the frontline of fighting the pandemic.
Using the tagline #MakeHopeViral, to date, the site has raised P4.6M for personal protective equipment (PPEs) & nutrition support for frontline healthcare workers, COVID-19 testing kits, and relief goods for daily wage workers.
The music video of Rico Blanco’s “This Too Shall Pass” is now available on YouTube and all other video platforms worldwide.