The Indierectory: Helping Ad Independents Come Alive and Thrive
by Anne Marielle Eugenio, April 23, 2020 5:26pm
Art by Dani Elevazo
The advertising agency is glamorous from what we see on the outputs—the posters, commercials, and digital advertisements. In reality, before you can have a work approved, you’ll have to go through countless revisions and disapproving clients. Let’s not forget the lack of inspiration and creative blocks. But it would be harder if you can’t close a deal.
Freelancers are self-employed individuals and work independently for several clients. It’s nice to work at your pace, but when factors arise, like a community quarantine, a freelancer’s security is at stake. And so an independent advertising agency, GIGIL, created initiatives for the independent creatives in the industry—The Indierectory.
The Indierectory’s goal is to gather ad independents and freelancers in a comprehensive list to help them thrive in their businesses this year. Through this initiative, they will have a platform to showcase their work to available hiring agencies and companies. The Indierectory started in 2019 and it has a significant number of members. GIGIL opened the sign-ups last Easter Sunday.
This directory caters to the independent account managers, art directors, copywriters, film directors, illustrators, motion graphic designers, music and radio producers, photographers, production designers, video editors, web developers, and other related freelancers. The website has the creatives’ details, including phone numbers, email addresses, and work portfolios.
If you’re one of them, you can sign up to The Indierectory, too! Just simply go to its website and fill out the needed details.
Creative people make our lives fun and entertaining. Right now, these people need our support for their craft. If you know an ad independent, let them know about The Indierectory. And if you need someone for an advertising job, The Indierectory can help you find the right person. Let’s support our local freelancers.